Global Campaigns Manager

Location: Singapore
Employment Type: Full-Time
Experience Level: Mid-Level (3–4 years)
Reports To: Marketing Director

About the Role:

We are looking for a proactive and detail-oriented Global Campaign Manager to support and drive execution across global campaigns, product launches, events, and branded merchandise initiatives. This is a mid-level role ideal for someone who thrives in a fast-paced, cross-functional environment and enjoys turning marketing strategy into action across multiple channels and regions.

Required Skills:

Strategic Campaign Planning: Develop campaign goals, identify target audiences, and craft core messages to meet business objectives

Strategic Campaign Planning: Develop campaign goals, identify target audiences, and craft core messages to meet business objective

Market & Consumer Insights: Conduct research to understand market trends, competitor strategies, and consumer behaviour

Audience Targeting: Segment audiences and tailor messages for maximum impact

Performance Measurement: Set measurable objectives and Key Performance Indicators (KPIs) to track campaign success

Budget Optimisation: Manage and allocate campaign budgets efficiently across channels

Key Responsibilities:

• Support the end-to-end planning and execution of global marketing campaigns across digital, social, and offline channels.
• Assist in the coordination and rollout of product launches, ensuring timely alignment between teams and regions.
• Collaborate with internal and external teams to organize events such as expos, networking sessions, and promotional activations.
• Oversee and coordinate the production, distribution, and inventory of branded merchandise.
• Ensure consistency of campaign messaging and branding across all regions and touchpoints.
• Track, report, and analyse campaign performance metrics to support optimization.
• Work closely with creative, content, product, and regional marketing teams to ensure campaigns are well-integrated and aligned.

Requirements:

• 3–4 years of experience in marketing, campaign coordination, or similar roles.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Experience working on campaigns, events, or product marketing in a global or regional capacity.
• Excellent communication and collaboration skills, with the ability to work across time zones and cultures.
• Highly organised with strong attention to detail and a proactive mindset.
• Comfortable using tools like Microsoft Office (Teams, Excel, PowerPoint, Outlook) and other project management software

Nice to Have:

• Experience in the Forex, FinTech, or financial services industry.
• Familiarity with merchandise production or vendor coordination.
• Knowledge of analytics tools or campaign performance tracking.
• Basic design and content creation skills

What We Offer:

• Opportunity to work on high-impact global projects and campaigns
• A collaborative and diverse work environment
• Growth opportunities within a fast-evolving team
• Competitive salary and benefits
• Travel opportunities (as required for events)